Project: Women Talk Business
Women Talk Business is a brand that offers specialised coaching services to female executives. At the moment their core business is in Japan, but they are looking to launch in other Asian countries, so needed a branding that could work flexibly across regions. Their existing branding was pitched too young, and used a lot of sugary pink tones which they were keen to move away from. We created a fresh, modern logo and brandmark made up of interlinking W's to show the connectivity of their network, as well as a new colour palette mixing in a sophisticated petrol blue with a fresh pink and grey.
Once we had completed the branding piece, we developed a business card design, and created and launched a beautiful, sleek and informative mobile-friendly website to attract HR managers and senior executives.