Project: Upbeat Health
Upbeat Health is a comprehensive, integrated source for healthy living, fitness and weight loss management in Singapore. Upbeat Health’s Founder, Stacey Raza, came to Delilah wanting a fresh, gender-neutral and non-intimidating Branding and Website to help her launch her new business into the market. Stacey wanted a logo that could communicate performance and sport, without being off-putting to those who might be just starting their fitness journey. By using a modern, accessible typography selection and an unexpected colour combination, we were able to deliver to her wishes! Once we finished off the first phase of Upbeat Health’s branding and website, we also created a “companion” website aimed at Upbeat’s elite clients, “Upbeat Performance”.