Project: Umbreen Hasan
Umbreen Hasan is a mixed-media artist based in Minneapolis, whose work blends art and psychology to create pieces that evoke joy, nature and happiness. Umbreen wanted a visual branding that could appeal to both individual collectors and also corporations who might be interested in investing in her work for their spaces. Umbreen also needed a brand new e-commerce website to allow for online purchases of her pieces. We created a beautiful feminine, elegant brand identity based on the idea of an artist’s signature and a website that would allow her work to shine while also reflecting her love of color and texture throughout. Since investing in her rebranding and new website, Umbreen has been approached by several galleries wishing to exhibit her work.