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Project: Smart Speller


Smart Speller is a brand-new educational tool which will help children in both primary and secondary schools improve their spelling. The team behind this Singapore-based startup are experienced entrepreneurs and set us a difficult challenge: to create a brand identity which could appeal to a five year-old girl, or equally, a fourteen year-old boy! With the help of our talented illustrators, we developed a character-based identity inspired by a mad professor figure, who can show different facial expressions to encourage learning. The client were thrilled with how their project turned out and told us: “I know we’re picky and ask a lot, but you were amazing!“.