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Project: Presko

The Low-Down

Presko is a new platform connecting artisans and makers with spaces like coffee shops and traditional retail outlets, that acts like an Air BNB for pop-up shops. Presko means "fresh" in founder Kate's native Tagalog, and she wanted a gender-neutral logo that would also feel bold, fun and creative, with a tiny bit of a retro spin. We designed a logo incorporating a little graphic element of a pop-up shop, and put together a gorgeous style guide with strong pops of color, icons to showcase the various benefits of the spaces available, and inspiration for Presko's social media feed.

 
 

Style Guide

 
Presko - Pinterest-02.jpg