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The Project: Peau Peau

The Low-Down

Peau Peau will be a new online marketplace for premium-mass natural skincare brands in Singapore. The founder, Cheryl, was looking for support with naming, as well as visual branding, and as the Delilah team are all total beauty addicts, we couldn't wait to help out! The winning name in our brainstorm was Peau Peau, which means Skin Skin in French, as beautiful skin will be absolutely at the heart of this brand. We were very inspired by the clients' references, which included cult co-working space, "The Wing" in New York, so we knew that we wanted to create an iconic symbol using the two "P's" of the brand name, while maintaining a feeling of freshness and light. For the colour scheme, we used a soft aqua shade and a muted grey blue, paired with a dusty pale pink, and we also developed an icon set for their different product offerings.