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Project: Pastel Hues

The Low-Down

Pastel Hues is a florist who needed an e-commerce website that was easy to use and looked beautiful and aspirationa. We recommended Squarespace's e-commerce platform to build with, and then gave her logo a little bit of a makeover to simplify it and adjust the scale so that it worked better for web. We then developed a beautiful, luxurious and subtle colour palette of muted pastel tones, and had a lot of fun adding the most wonderful feminine touches of rosebuds and flowers throughout the site. E-commerce really can be beautiful!