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Project: Nupaper Co.

The Low-Down

Nupaper are a cool, up-and-coming eco-friendly brand started by a Singaporean product designer who has created a new method for turning used newspapers into furniture and building materials. Their mission is to help to engage Indonesian homemakers who are looking to make extra income, and has a strong social strand to their work. For their logo, we wanted to reference the texture of the material they work with, and also reflect the colour scheme of their raw products, as well as the shape of one of our hero designs. We loved the end result which uses these beautiful, soft, natural colours which are imbued with texture, and then pairs them with a friendly, modern typeface. We can't wait to see this local icon of design go from strength to strength!