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Project: Michelle Lavergne

The Low-Down

Michelle Lavergne is a Personal Trainer and trained nutritional expert, who had previously run a successful gym in Switzerland, but was looking to establish a new, more niche brand in Singapore. Targeting women aged 35+ looking for help with getting in shape with plenty of down-to-earth and empathetic advice, Michelle wanted a brand identity that would stand out in the marketplace, and feel premium, passionate and authentic. Using purple and teal as a colour palette, we created an impactful visual branding, which we then extended to a gorgeous Squarespace site to showcase her service offerings and allow for scaleability as her business expands into remote coaching and blogging.