Project: Hello Balance
Hello Balance is a new wellness brand aimed at women seeking a body positive, happy and balanced approach to health and fitness. Katie, Hello Balance’s Founder and a functional medicine expert, wanted a fresh, modern and welcoming feel to her branding and website that would reflect her friendly and flexible approach. We used a curvy serif font for her logo, which has a little bit of a retro vibe to it, as well as for the heading font on her website. The overall feeling, when balanced with the soft and feminine colour of her secondary colour palette, is very current and fun.