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Project: Heartsoul Journey

The Low-Down

For this project for a new global travel company specialising in experiences that touch the heart and soul, we were tasked with creating a vibrant, young identity, that still communicated credibility and trust to the target audience. We were inspired by the idea of a branding element that would incorporate a heart motif without being too obvious or cheesy, and used a beautifully subtle sunset gradient, balanced with a solid sans serif font choice. We also built a beautiful, fresh and modern website using Squarespace with the aim of inspiring travellers to explore unique destinations within Asia, and to showcase Heartsoul Journey's selection of knowledgeable travel experts.