Project: Halsa Institute
Halsa Institute is a new clinic in Minneapolis specialising in hormone balancing therapies and chiropractic services. Our client, Dr Kim Rittmaster, was seeking a clean, fresh and modern-feeling branding that would sit in the middle of the spectrum between a Wellness and a Medical brand positioning. We used a muted, sophisticated palette of cool shades, and incorporated a hand-written font in her main logo, as well as developing a humorous little sub-logo using the initials of her brand to say “hi!” to potential clients. We then developed a gorgeous mobile-friendly website using Squarespace.