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Project: Good Guy Shorts

The Low-Down

Good Guy Shorts is a brand new clothing label that makes fun and funky shorts for men in all kinds of unexpected patterns and prints. They came to us with an existing logo design, but needing help to flesh out their branding with a sub-logo, colour palette, typography, patterns and more. We worked on a Brand Style Guide for them as part of our Website Only service, and then created a sleek and functional e-commerce store for them on Squarespace.