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Project: Emperor's Attic

The Low-Down

Emperors Attic had a fun challenge for us -- a total rebrand of their existing business, which is a much-loved furniture and antiques store in Singapore, operating under the name of Fair Price Antiques. They wanted to keep a warm, friendly feel, and not alienate existing customers, while also giving themselves room to expand out of just selling antiques to really create a proprietary brand. We explored various options for brand icons and elements, and finally settled on the iconic double doors, which not only give a welcoming feeling, but also tantalise the viewer to wish to explore the hidden treasures within! We worked with a classical Chinese colour palette, created a suite of illustrative elements like foo dogs and birdcages, as well as geometric patterns and divider elements.