Project: East West Cakes

The Low-Down

East West Cakes are a modern cake brand specialising in beautiful custom-made cakes for special occasions. They were looking for an elegant, feminine brand identity that would blend the styles of the two co-founders. We started by creating a beautiful moodboard, then developed this into a colour palette incorporating pastel colours and rose gold as a metallic accent, and then created their logo and sub-logo using a combination of an editorial serif and a hand-written calligraphy. The result is a stunning, premium brand look!