Project: Catalyst Journey


Catalyst is an offshoot of Singapore’s women-focused co-working space, Woolf Works. The Catalyst programme helps women who might have lost their way in terms of career path, creating small circles of women who can support each other, with the help of expert mentors. Founder Michaela Anchan came to Delilah to ask us to design a brand identity which would be reflective, empowering, supportive, soulful and meaningful. We explored many different line-drawing ideas for graphic elements, and in the end selected a flame to light the way on the catalyst journey. We also created a website for the brand to inform and encourage signups to the programme.