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Project: Cake by Victoria


For this project we were working with a professional home baker from Hong Kong who wanted a fun and unexpected identity (no pink or script fonts allowed!) for her new business. We created a circus-themed logo which feels fun and memorable, and puts the emphasis where it counts... On the CAKE! Because Victoria's creations are so colourful, we stuck to a simple colour palette in order to let the colours of her baked goods shine. It's worth saying that this project made us want to eat a LOT of cake!