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Project: BrandPsyche

The Low-down

We love getting the chance to work with other branding experts, and for this project we partnered with a branding firm who specialise in a story-led approach to building brands. We started by creating a logo inspired by the idea of sacred geometry and fine, delicate lines, and incorporating a dark and stormy colour palette, with flashes of gold. We expanded out of this to create a toolkit of elements including imagery evocative of the night sky and sharing tales around the camp fire, and then applied this to a gorgeous mobile-friendly website. We also designed a suite of line icons relating to Brand Psyche's process, using their various brand archetypes.