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Project: Body by Ashanthi

The Low-Down

Our client for this project was a nutrition expert and fitness enthusiast who was looking to create a personal brand identity for her coaching and personal training business. We engaged in a naming workshop to kick off the project, proposing various names centred around the idea of a personal brand, and settled on Body by Ashanthi. We then created a logo that feels very personal, with handwritten accents combined with a characterful uppercase font, and a soft, pastel-but-not-girly colour scheme. We then created a fabulous website to represent Ash's kick-ass approach to client transformations, the breadth of her services, and showcasing the absolutely gorgeous photography of Suasti Lye.