The first 11 seconds: How to ensure your website captures, captivates and converts your dream clients from the moment they arrive
Your how-to guide for reducing your bounce rate and increasing your website conversions
Your inbox is empty, your wine glass is full and your favourite TV show is giving you the giggles sorely needed to shake off the day’s craziness.
And yet … there’s something on your mind. Something you need help with.
So you pull out your phone and let your fingers do the googling. Within seconds (isn’t technology fabulous?) you have a list of websites dying to solve your problem. You navigate to the one that looks the best and …
Tick tock. Tick tock. Your timer starts now.
As the seconds pass, you’re quickly – and mostly subconsciously - assessing the website to see if it’s what you’re looking for, if you like it and if you want to hang around.
So … what do you do? Do you stay or do you go?
This is the decision being made by every single person that lands on your site.
Some believe your website is loaded up with a minute’s worth of attention from your audience. Some think it’s 30 seconds or less. And others – the less optimistic of consumer psychology experts – think you have just eleven seconds to win over your audience with your website.
So here’s how you can tip the scales in favour of ‘stay and play’ rather than ‘ditch and dash’.
The secret of a high-converting landing page
Your website landing page. It’s …
The first page of your businesses’ novel. Heck, the cover of your businesses’ novel.
It’s the first bite.
The first glance.
The first date.
The first – and possibly only – opportunity you have to make a positive first impression.
High-converting landing pages understand the importance of making a brilliant first impression and intentionally fulfil the psychological needs of their audience.
Here at Delilah Creative, we harness thorough and detailed research into your target market, business niche, industry and business goals to design websites that put your customers in the spotlight and ensure that they feel captivated and compelled from the moment they arrive.
Here are the elements we are particularly fussy about getting right:
01. Creating a visually fulfilling and memorable logo.
Eye tracking research has shown that users spend 6.84 seconds of that invaluable website timer credit we mentioned earlier on examining your logo.
Your logo is also a priceless element of your brand. It communicates your brand style and personality as well as sets the standard for what your audience can expect from your biz.
Psst... thinking of redesigning your logo? Here are three things you must do before designing your logo.
02. Making it crystal clear exactly what you do and how you solve your audience’s problems.
This means crafting compelling copy that attracts your audience’s attention from and marrying it with hero headers and design elements that make your message engaging and visually appealing.
It also means ensuring that your website menu – which your audience spends 6.44 seconds viewing – is clear and concise.
03. Giving your visitors a clear call-to-action.
Want to know the most common reason people click away from a site?
They don’t know what to do next.
Neglecting to have a clear call-to-action is like handing your audience the keys to your kingdom … but not telling them where the kingdom is or what they’ll find inside.
This is because you haven’t given your audience a compelling reason to act. There’s no magnetic pull or lure to hang around.
So make sure your landing page has a clear and persuasive call-to-action, which should focus on what you want your audience to do next, whether that’s getting in touch with you, buying a product, or viewing another page.
04. Mastering your visual hierarchy.
When it comes to user experience, recent eye tracking research and case studies have shown that size matters.
The bigger a visual element is on your site, the more likely it is that your audience will look at it and click it.
Provided, of course, that its size relates to its desirability.
Which means making sure that your call-to-action is up the top of the visual hierarchy, while your non-action-taking elements are lower down.
These are just some of the elements we look at when designing and creating magnetic and persuasive websites.
Want to snap up all of our home page conversion secrets?
Your website should be the number one conversion tool for your business. The good news is that if you feel like you’re currently falling down in one or more of the elements above, it is relatively simple to correct.
To help you get started, we’ve pulled together a visual cheat sheet to crafting a high-converting home page.
Grab your free copy (yep, you read correctly, free!) by signing up to our mailing list.
We’ll even send you freshly squeezed design inspiration and marketing tips you can implement on your own website every fortnight. Cuz we’re generous like that!