Squarespace SEO Academy: Chapter Five - Squarespace SEO content best practices
Okay, so in the last few episodes of Squarespace Academy you’ve learned the basics of building awesome SEO for your Squarespace site. Go you!
Now that you’re all set up, let’s make sure the content you continue to create for your Squarespace site is SEO-friendly too.
Which is where the Delilah Creative SEO content best practices guide comes in!
What is a SEO content best practices guide?
Our SEO content best practices guide is your go-to source for scooping up the easy rules you can follow to ensure that you’re applying industry-leading SEO practices to your Squarespace site.
So bookmark this page and check back frequently!
Your SEO content best practices guide:
Follow and implement these guidelines to ensure you continue creating SEO-friendly content for your site.
Continue using keywords strategically. Don’t load your pages with random keywords (Google will punish you for keyword stuffing and your search ranking will take a hit). Instead, be strategic and discerning. Identify the search terms your target audience use to find your site (and sites like yours) and use these in the text on your site, including your page titles and meta descriptions.
Give your images real file names. Not ‘image30271.gif’. Name it what it actually is. Search engines can use image file names as alt text, which, as you know, can contribute to your visibility online.
Structure your web and blog content. Use headers and header tags to give your page a visual hierarchy. Not only will this make it easier for visitors to read and digest your content, but it’ll help search engines navigate your text too.
Create tags and categories for your posts, products and images. Search engines will use these to classify your content and visitors will use these to easily make their way around your site and find what interests them the most.
Include internal links. These are links that connect to other pages on your site and keep visitors exploring your content. Search engines favour them and user experience experts recommend them. A word of caution: Only use these links when they’re relevant!
Create custom URL slugs. Use your URL slugs (which is the URL text after your website, for example https://www.delilahcreative.com/about/) to further illustrate what the page – and content – is about.
Keep it short and sweet. Google penalises pages and sites that load slowly (as do your visitors - 47% of consumers expect a web page to load in 2 seconds or less!) so keep your image size under 500kb and overall page size under five mb.
Ready for more?
IIn our next episode of Squarespace SEO Academy, we’ll be talking about verifying your site with Google: What it is and why it’s important. Grab your coffee and let’s go!
Need a helpful video guide to the basics?
Check out our Squarespace SEO 101 tutorial, below!