Squarespace SEO Academy: Boost Your Search Engine Visibility
Chapter one: Four ways you can use keywords to boost your search engine visibility for your Squarespace site
Ready to boost your search engine visibility?
You’re in the right place.
Whether you’ve only just launched your dream Squarespace site, or you’re a seasoned Squarespace devotee, learning to navigate your SEO (Search Engine Optimisation) is vital for ensuring your target audience finds – and loves! – you online.
But … where do you start?
The good news is that Squarespace sites are already search engine friendly. Hurrah!
The even better news? You can easily improve on your current ranking and visibility too.
In today’s post, we’ll be walking you through four ways you can use keywords to boost your search engine visibility.
Four ways you can use keywords to boost your search engine visibility for your Squarespace site
#1: The key is in your words
As we mentioned earlier, Squarespace has some great built-in SEO functionality. But your website copy (i.e. the words on your site) can have a huge impact on your search engine ranking and visibility too. Which is where keywords come in!
If you haven’t heard of a keyword yet, it’s basically a word, or a series of words, search engines use to match searches with relevant websites.
Since you only ever want to show up in a search that’s relevant to your business, industry, niche and offering, you should think carefully about which keywords you want to use.
For example, our keywords here at Delilah are:
Branding Squarespace Design
These keywords allow us to appear in searches focused on finding web and graphic designers, as well as businesses ready for bad-ass branding!
Pretty cool, huh?
Now it’s your turn! Come up with at least three targeted keywords relevant to your business, industry, niche and offerings.
Not sure what to do with your keywords once them? That’s what our second tip is for.
#2: Give your headers a helping hand
Now that you have your keywords ready, you can sprinkle your keywords across:
- Your site titles
- Your page titles
- Your blog post titles
- Your headings (within your page text)
These titles help Google decide what search terms you should rank for, and let your visitors know what to expect from you – so make them human and search engine friendly!
#3: Structure your headers appropriately
Once you’ve made your headers SEO-friendly, you can further enhance their effectiveness by ensuring you use appropriate header tags.
Header tags are designed to organise content and make it easier to read, with search engines soaking up the content in your headers and using it to boost your ranking and relevancy.
Header tags look like Heading 1, Heading 2 or Heading 3.
Heading 1 is usually the biggest font size, followed by Heading 2 and Heading 3.
So, for example, in a blog article you’d use your Heading 1 tag for the title of the blog, your Heading 2 tag for sub-headers and Heading 3 tag for sub sub-headers.
(Pro tip: Get your web or graphic designer to ensure your headers are aligned with your brand fonts and styles.)
Your headings should be clear, relevant and, of course, optimised with keywords.
#4: Include your keywords in your web copy
Next, sprinkle your keywords through your website copy, particularly your Home, About and Services/Products pages.
These keywords will help increase your site’s relevancy and get you on Google’s good side.
Don’t stress about including a keyword in every paragraph though.
Remember: Your web copy should be SEO-friendly, but still focused on appealing to your target market.
If it feels too unnatural weaving keywords through a certain section of your copy, leave it. You run the risk of making your copy sound clunky otherwise.
Bonus tip: Get your site re-indexed
Once you’re done making all of those nifty changes, give Google a heads up by using their Google Search Console (you’ll need to sign up for an account) to get your site re-indexed. This basically means you’re letting Google know that you’ve made some changes that will impact how they classify your website, and submits a request that they send some bots to re-crawl your site.
It also means you can start seeing the positive effects of your SEO-savvy sooner!
In the next Chapter of our SEO for Squarespace Academy, we talk you through Four Easy Ways to Improve Your Site’s Search Engine Visibility.
Need some hand-holding?
Click below to watch our Squarespace SEO 101 Video, where we’ll talk you through the process of optimising your Squarespace website.