How to improve your bounce rate with this ONE change
Boing. Is your audience bouncing off your home page faster than an NBA player dribbling his way into the championships?
Don’t panic. There is an easy way to banish the bounce and persuade your website visitors to explore the rest of your site.
But first things first …
What is a bounce rate?
If you haven’t encountered this term before, let us explain.
Your bounce rate is a metric that describes the percentage of visitors that land on a designated page (normally your home page) and then – without exploring any other areas of your site – leave again.
This arrive-then-leave behaviour is called ‘bouncing’.
We wouldn’t say bouncing is bad … after all there’s plenty of value in your home page alone.
(If your home page is lacking the loveability factor, make sure you check out our freebie ‘The first 11 seconds: How to ensure your website captures and converts your dream clients from the moment they arrive’.)
Ideally though, you want your visitors to hang around and explore the other areas of your site – like the area where you have your paid offerings.
The more they explore, the higher the chance that they’ll buy from you.
What’s a good bounce rate?
Every business and website is different, but we have found that an average bounce rate is between 41 to 55 percent. Below 40 percent is great. Anything over 70 percent may be worth checking out.
How to check your existing bounce rate
If you have already set up Google Analytics, simply log in to your account and navigate to your metrics page.
If you haven’t set up Google Analytics, we recommend creating an account, connecting it with your site and then waiting one month before you grab your metrics.
How to improve your bounce rate
And now the fun bit: turning that bouncy visitor into a bright-eyed website explorer!
While there are many angles and approaches you can use, we like the following tip for its simplicity and effectiveness.
Give your audience an action to take.
If, by the time your visitor has gotten to the bottom of your page, there isn’t a clear and compelling action for them to take (like visiting another page), then there’s room to improve your bounce rate.
This is called giving them a ‘call to action’.
If your website fails to offer any call to actions, then your visitor won’t know what you want them to do.
So they’ll – you got it – leave.
But when you have a clear and compelling call to action, your website encourages a seamless journey from ‘hello, I’m just browsing’ to ‘I’m ready to buy!’