Five epic website fails we don’t want you to make with your new website

Delilah’s guide to fail-proofing your new website

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Remember that time you walked out of the restaurant with spinach in your teeth?

For over an hour, you had no clue. You were just a woman on a mission, strutting your stuff, smiling at strangers and doing your thing with confidence. Then you looked in the mirror and realised …

This whole time you’d been a walking fail in action. D’oh!

Okay, so when it comes to spinach-in the-teeth, it’s pretty easy to see when a mistake has been made. But when it comes to accidentally setting yourself up for some public website fails … well, it’s not as easy to spot those pesky mistakes.

Sometimes it’s because you’re just too close to your website to see what has gone wrong. Forest. Trees. You know the deal. But other times it’s because you simply didn’t know it was a mistake.

Which is why today we’re taking the time to identify five epic website fails you might accidentally make when you’re building a new website.  

Let’s do this.

Delilah’s guide to fail-proofing your new website

The mistake: Branding is more than just a logo.

Just because you have a logo, that doesn’t mean you have a visual brand identity.

A visual brand identity is a clear mood and personality that you consistently evoke. It means that no matter where and how your audience interacts with you, they feel like they’re experiencing the same brand. Which is perfect for fostering trust, loyalty and connection.

The solution: A good place to start is to cultivate a brand colour palette made up of two core brand colours and one neutral colour. You can then add on typography (your choice of fonts) and image inspiration. This will guide and inform your design choices as you’re creating your new website.

The mistake: Overlooking your website copy.

Your website copy – aka the words on your website – are your non-visual channel for communicating and connecting with your audience. They can educate, empower and enlighten. Influence, inspire and persuade. Taking your audience from visitor to customer without you having to utter a word out loud. They are, in short, important. But it’s so, so easy to neglect to have them ready in advance for your website design, or to hastily pull them together at the last minute.

But your designer can only get so far with lorem ipsum (placeholder text) and your audience can only get so far with lack-lustre web copy.

The solution? If you’re building a new website, prepare all your web copy in advance. And if your current site has web copy that could be improved, either schedule in time to review and revise your copy or hire a copywriter. You don’t have to be and do #allthethings in your business.

The mistake: Offering a non-revenue making call-to-action.

A call-to-action is a button or text that guides your audience on the next step of their journey. It could be to sign up for your pricelist, contact you or buy your product. Your call-to-actions are important because they keep the momentum going and ensure your visitors are taking the actions you want them to take.

If you don’t know what your main call-to-action should be, think about the action your audience can take that would contribute to your bottom line profit. Hint: It’s probably not Instagram/social media follows.

The mistake: Launching your website before your product is ready.

Something we see a lot is brands launching their website before they’re ready to launch their business and offerings. Which is great (triple points for enthusiasm), but it means you miss out on that early momentum and excitement that can drive sales …

To counteract this, wait until you have something to sell before you launch your website. You can build up your audience on social media, but save your website launch for when you’re ready to bring in the sales.

The mistake: Leaving your photography until the last minute.

… Or not investing in professional photography at all. Photography sets the tone and creates an emotional connection with your audience. It can change the mood of a website instantly and it is crucial that you have planned where and how you’ll be sourcing this photography.

 If you’re a product-based business it is vital that you have professional photography that showcases your products. This is a huge part of making your products irresistible.

For service-based businesses, professional photography can capture the mood and personality you’re trying to provoke, while making you look like you’re at the top of your game.

Otherwise if you’re unable to invest in professional photography yet, look at stock photo sites to ensure your images are still high-quality.
 
Wondering ‘what next?’ Easy: Choose where your new online home should be built!

Squarespace? Wordpress? Shopify? Oh my. Cut the confusion and identify exactly which platform to build your website on with our free Website Platform Matchmaker!

In just five-minutes, we’ll help you figure out the best platform for your website. Sans all stress.

Design Tips, AllHester AbaComment