Brand Identity + Squarespace Site Launch - Heartsoul Journey

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For this project for a new global travel company specialising in experiences that touch the heart and soul, we were tasked with creating a vibrant, young identity, that still communicated credibility and trust to the target audience. We were inspired by the idea of a branding element that would incorporate a heart motif without being too obvious or cheesy, and used a beautifully subtle sunset gradient, balanced with a solid sans serif font choice.


We then built a beautiful, fresh and modern website using Squarespace with the aim of inspiring travellers to explore unique destinations within Asia, and to showcase Heartsoul Journey's selection of knowledgeable travel experts. 


Check out the live site here: Heartsoul Journey