Ten Feet Tall Shoes is live on Squarespace!


Ten Feet Tall is an e-commerce and retail startup which sells high-quality European kids’ school shoes in any colour, so long as it’s black. We were tasked with creating a beautifully fun yet not childish branding to appeal to mothers. We created a custom line-drawing shoe illustration to represent the styles which they sell, and a warm, handwritten font. Our clients had a very strong feeling for their colour palette as they knew they wanted to incorporate mustard yellow and navy blue. We added a soft pink, and had fun experimenting with colour for their print collaterals. Pssst… For this client, we even helped them with their brand naming! 

Ten Feet Tall also needed a simple website to inform customers about their pop-up shop opening times and to allow people to book appointments with their fitters and podiatrist. We built out a customised Squarespace website, first with a "Coming Soon!" landing page, and then a full site to include the ability to browse their shoe styles and see product and price details. 

We're so happy with the results for this client, and if you're a parent in Singapore looking for school shoes, you know where to go!