Project: Bass Jewellery

The Low-Down

Bass Jewellery are a Singapore-based e-commerce jewellery brand specialising in creating minimal, elegant and affordable pieces. They came to us because they had started out with a very plain DIY branding, but were ready to take the next step to level up and get a more sophisticated look. We created a refined and memorable typography-based logo, and a Brand Style Guide which showcases fine golden lines, proprietary patterns and decorative elements (without being fussy), as well as including dusky petal pink and a warm, soft black. Yes, there are different shades of black you know! We just love how this makeover turned out!