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Project: Aamena Ahmad

The low-down

Aamena Ahmad is a Singapore-based health coach who takes a practical "let's start here" approach to nutrition and fitness. She wanted to create a fresh, approachable, friendly-feeling personal brand that would help her stand out in a crowded marketplace. We designed a beautifully simple hand-written logo, and worked with a calm, soothing colour palette and watercolour-inspired patterns and graphics. We also built a super-fresh-feeling Squarespace website for her, to inform and inspire potential clients about her brand mission.