Project: Yojee

THE LOW-DOWN

Yojee is a cool new logistics startup which utilises the power of the sharing economy to get your packages sent literally anywhere. They came to us needing a logo, brand identity and website in a big hurry, before they went live on the Australian Stock Exchange. We created a brand identity which played on the visual idea of a box literally bursting with fun, with a vibe that speaks more to tech and innovation rather than traditional fusty logistics branding. The brand mark is highly extractable for usage across digital touch-points, bearing in mind that they will have an app, user dashboard and social media applications. We built a palette of warm, vibrant colours, offset with a warm grey which can be used to ground the brighter shades, and designed several pattern elements made up of thousands of tiny boxes which can be used to give depth and sophistication to their collaterals. For the website, we created a simple, clean and intuitive interface which presents their offering to senders, carriers and potential investors.