Project: Women Talk Business
Women Talk Business is a coaching business based in Tokyo, aimed at helping Japanese business women develop the skills and confidence to boost their careers. They were looking to upgrade their existing identity which felt a little too young and which used a lot of pink tones, to a more serious and mature brand look. We created a fresh logo and brandmark (made up of interlinking W's, as well as a new colour palette mixing in a sophisticated petrol blue with a fresh pink and grey. We developed collateral designs, and are now working on a refresh for the UI of their website!