Project: Thrive Nutrition Practice

THE LOW-DOWN

We created a logo, brand identity and print collaterals for Hong Kong-based nutrition clinic, THRIVE. Thrive’s brand is all about living your best life by following a simple, common-sense approach to eating healthily. We created a brand mark based on founder Cristina’s maxim that if you eat your vegetables and drink pure water you will be 90% of the way to your goal. We were inspired by the rich colours and texture of honey and pomegranate to base the colour palette around, and found inspiration from honeycomb and glittering water. Our main challenge in this project was to avoid any of the usual cliches around branding for nutrition, and we’re thrilled with the way this simple, elegant brand mark turned out.