Branding + Website Road Map

1. Consultation

Hi! So nice to meet you! The first step is to discuss your project and work out which package suits your needs best. Once you have decided on a package, we can get you on-boarded!

2. On-Boarding


We’ll send you a letter of agreement outlining our terms, timeline and what we’ll deliver, along with an invoice for 50% of the total project. Once you have signed and returned the LOA and paid your invoice, we’ll schedule your project!


We start with the branding part of the project first.

  • We’ll send you a questionnaire, which captures all the info we need to create a beautiful logo.
  • We’ll create a secret Pinterest Board for you where you’ll pin things that you love including
    • Min. 5 x Logos
    • Min. 5 x Website designs
    • Min. 5 x Fonts
    • Min. 5 x Colour Palette Inspirations

3. Design Process


You’ll receive a screencast talking you through 5 - 8 logo and brandmark concepts resulting from the Branding Assignment and Creative Consultation. One round of revisions will be done on the chosen logo concept, followed by minor refinements until the logo is approved.


Delilah will take the finalised logo, and put it together with your colour palette, suggested fonts, image inspiration and patterns or textures in a downloadable Adobe Illustrator toolkit which can be used by your team as a guide for the visual elements of your brand, and by future designers and developers as a helpful navigational tool.


Once your brand new logo and Brand Toolkit have been approved, we’ll send you a Dropbox file link to download the original base design files, as well as the logo files in various formats for release.

4. Homework


Now for your homework -- groan! As overwhelming as this step may seem, it is super important. The more info we collect from you now, the better equipped we are to deliver you a website that is exactly what you are looking for.

  • We’ll send you a questionnaire, which captures all the info we need to build you an amazing site.
  • You’ll buy your domain (if you don’t have one already!) and send us through the login details. We recommend using Namecheap if you need to purchase your domain 
  • You’ll set up an account with and send us through the login details -- but no peeking till we say!!
  • If you’d like Google Analytics linked to your site, we’ll get you to set up an account or send us your current tracking code if you already have one.

5. Gathering Content

We need ALL of your content before we can get started on the site. This includes images and copy. We are more than happy to source images for you if you need them.

Once we receive your questionnaire, we'll create a Google Drive folder for you, and within this drive a Google Doc for every page in your navigation. This is where you'll paste or write all copy for your site. 

We’ll also set you up with a dropbox folder for your images. This folder will have a sub-folder for each page of your navigation so you can organise your images by page. Images need to be in JPEG or PNG format.

6. Design Phase


We’ll put together a sitemap, using your questionnaire and content as a guideline. We’ll also advise you on which Squarespace template we think is best for your site. Once we have agreed on a template we cannot change it as a change to the template is basically starting the project again from scratch.


We’ll get you to login to Squarespace and get you to connect all of your required social media accounts.


This is where we get busy! We’ll work our little butts off getting the structure of the site set up and importing all of your content.  


We’ll invite you to take your first peek at the site! We ask that you spend a good amount of time going through the whole site on both desktop and mobile, checking everything. There is one opportunity for major revisions and this is it! We’ll get you to send all your feedback to us in bullet points in one email.  


We’ll go in and make all of your requested changes.


Here is your final look at the site before we go live!! Now’s your last chance to make any minor adjustments. We’ll get you to check your site thoroughly on both desktop and mobile, and make sure everything has been included, all links are working and everything is looking amazing!

7. Go Live!


We’ll send through the final 50% for payment. Once this is received it’s time to….


We’ll set your site live for you!! Now it’s time to pop the champagne to celebrate all of your hard work!

8. Training

We’ll send you a screencast showing you how to maintain and update your site going forward, as well as a handy document full of Squarespace tips and tricks!