Bespoke Branding Road Map

1. Consultation

Hi! So nice to meet you! The first step is to discuss your project and work out which package suits your needs best. Once you have decided on a package, we can get you on-boarded!


2. On-Boarding


RECEIVE + ACCEPT PROPOSAL

We’ll send you a Letter of Agreement (LOA) outlining our terms, timeline and what we’ll deliver, along with an invoice for 50% of the total project. Once you have signed and returned the LOA and paid your invoice, we’ll schedule your project!

BRAND ASSIGNMENT 

Now for your homework -- groan! 

  • We’ll send you a questionnaire, which captures all the info we need to create a beautiful logo and visual branding for your business or blog.

  • We’ll ask you to create a secret Pinterest Board where you’ll pin things that you love including:

    • Min 5 x Logos

    • Min 5 x Website designs

    • Min. 5 x Fonts

    • Min. 5 x Colour Palette Inspirations


3. Design Phase

PHASE A - LOGO EVOLUTION

You’ll receive a video presentation talking you through the 6 - 8 logo and brand-mark concepts resulting from the Branding Assignment and Creative Consultation. Two rounds of revisions and refinements will be done on the chosen logo concept, until your final logo is approved.

PHASE B - INSPIRATIONAL DESIGN Style guide

Delilah will take your finalised logo, create a social media version too, and put these together with your colour palette, suggested fonts, patterns/graphics/icons and image inspiration in a downloadable toolkit (both in Adobe Illustrator and also separate .PNG and .JPG files) which can be used by you/your team as a guide for the visual elements of your brand, and by future designers and developers as a helpful navigational tool.


4. File Release

FINAL INVOICE

We’ll send through the final 50% for payment. Once this is received we'll….

FILE RELEASE

We’ll send you a Dropbox file link to download the original base design files, as well as the logo files in various formats for release.