Bespoke Branding Road Map

1. Consultation

Hi! So nice to meet you! The first step is to discuss your project and work out which package suits your needs best. Once you have decided on a package, we can get you on-boarded


2. On-Boarding


RECEIVE + ACCEPT PROPOSAL

We’ll send you a letter of agreement outlining our terms, timeline and what we’ll deliver, along with an invoice for 50% of the total project. Once you have signed and returned the LOA and paid your invoice, we’ll schedule your project!

BRAND ASSIGNMENT 

Now for your homework -- groan! We start with the branding part of the project first.

  • We’ll send you a questionnaire, which captures all the info we need to create a beautiful logo.
  • We’ll create a secret Pinterest Board for you where you’ll pin things that you love including
    • Min 5 x Logos
    • Min 5 x Website designs
    • Min. 5 x Fonts
    • Min. 5 x Colour Palette Inspirations

3. Design Phase

PHASE A - LOGO EVOLUTION

You’ll receive a screencast talking you through 5 - 8 logo and brandmark concepts resulting from the Branding Assignment and Creative Consultation. One round of revisions will be done on the chosen logo concept, followed by minor refinements until the logo is approved.

PHASE B - INSPIRATIONAL DESIGN TOOLKIT

Delilah will take the finalised logo, and put it together with your colour palette, suggested fonts, image inspiration and patterns or textures in a downloadable Adobe Illustrator toolkit which can be used by your team as a guide for the visual elements of your brand, and by future designers and developers as a helpful navigational tool.


4. File Release

FINAL INVOICE

We’ll send through the final 50% for payment. Once this is received we'll….

FILE RELEASE

We’ll send you a Dropbox file link to download the original base design files, as well as the logo files in various formats for release.