Project: Moxie Future

THE LOW-DOWN

Moxie Future is an exciting new financial platform aimed at helping professional women to invest in a sustainable and responsible way. For this branding project we were briefed to create an identity which felt both credible, and fun enough to be consumer-relatable. Steering away from a feminine colour palette, we worked with shades of green and purple to create a modern expression of out-of-the-box thinking with both futuristic feel and a retro nod. We couldn't be more in love with Moxie's spirit and how this project turned out!