Project: Marsden Swim School

The low-down

We created a vibrant, refreshed new visual identity for Singapore swimming school, Marsden, when a new owner took over the business, taking it from a very traditional look, to a brand that is really fun and applicable for all ages. The logo was inspired by the idea of a school of fish, swimming together, and then representing the transformation that happens by learning with Marsden: a bold, confident individual fish. We designed some really graphic iconography to represent their different swimming programmes, developed a new identity for their Swim Squad, and finished up by making a splash with a beautiful new mobile-friendly website.