Project: Integrated International School

THE LOW-DOWN:

Singapore's Integrated Interntional School is a one-of-a-kind nurturing institution which places the wellbeing of its students above all else, integrating students who might need more individual care and attention, with the mainstream student body. For their branding evolution, they needed a more polished and distinctive identity, which stressed its unique values. An additional challenge was needing the logo to look great both on printed uniforms and brochures, as well as web. We updated their original shield logo, upgrading their colour palette and adding dimensionality, then added in values-based iconography and a sophisticated and highly legible typography.