Project: HomeStay

THE LOW-DOWN

HomeStay is an innovative new tech startup which aims to connect elderly and disabled people with a network of carers, to enable them to stay in their own homes and live a full and happy life. For their branding they wanted a look and feeling which blended the categories of Healthcare and Tech, while feeling warm, approachable and reassuring. We worked on a key visual element of a hand cradling a home, and expanded out of that to create a shape which evokes communication and connectedness.