Project: Happy Cow Ice Cream

THE LOW-DOWN

Happy Cow Ice Cream is a beloved artisanal non-dairy ice cream brand made in Hong Kong. We were tasked with updating their packaging to evolve their brand identity from a cottage industry brand, to reflect their regional aspirations. We gave their cow character a bit of a makeover to introduce a fun, lively figure, and introduced an innovative way to message their key coconut milk ingredient within their logo. Finally, we refreshed their colour palette to brighten and enrich, and introduced some new patterning elements. We can’t wait to see this home-grown brand go from strength to strength with their brand new look!