The Project: EmuXpress

The Low-Down

EmuXpress are a new tech-fuelled logistics brand based in Western Australia, and they came to Delilah needing a logo that could sit alongside the big logistics giants, while also being memorable and fun. Focusing on the emu in their brand name (iconic to Australians!) we created a super-speedy character based on our memories of Road Runner cartoons... meep meep! Because EmuXpress are operating in quite a traditional industry, we wanted to shake up the colour scheme a little bit, so included some slightly more unexpected colours in their secondary palette to liven up the classic blue of their main branding colour.