Project: Chrysler Communications

The Low-Down

For this project we worked with a PR agency that specialises in celebrity clients, to give them a cool new identity inspired by architectural elements. The client really wanted a minimal, monochrome colour palette, but was also intrigued by the idea of integrating Pantone's 2017 colour of the year, which is a really fresh and unexpected green. Aside from having some fun with this colour on some stationery elements, we kept this to fun little hints throughout the website.