The Project: Buffalo Tours
Buffalo Tours is a very successful travel and tour operation business operating across Asia, with its roots in Vietnam. They came to Delilah because they wanted help with creating a sub-brand tiering strategy for their line extension brands: Buffalo Adventures, Buffalo Luxe, Buffalo Education and Buffalo Events. They (like so many businesses managing line extensions!) had got themselves into a bit of a muddle creating logos and identities one at a time, without a clear visual brand hierarchy plan in place. We also did a conservative brand evolution on their parent brand logo, adjusting proportions, boosting their brand colour and including a consistent tagline methodology. Buffalo can now expand to their heart's content, knowing they've sorted their branding plan for the future!