Bespoke Branding and Site Launch - Marsden Swim School

We created a vibrant, refreshed new visual identity for Singapore swimming school, Marsden, when a new owner took over the business, taking it from a very traditional look, to a brand that is really fun and applicable for all ages. The logo was inspired by the idea of a school of fish, swimming together, and then representing the transformation that happens by learning with Marsden: a bold, confident individual fish. We designed some really graphic iconography to represent their different swimming programmes, developed a new identity for their Swim Squad, and finished up by making a splash with a beautiful new mobile-friendly website. 
 

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We designed some really graphic iconography to represent their different swimming programmes, developed a new identity for their Swim Squad, and finished up by making a splash with a beautiful new mobile-friendly website. 

 
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Check out the live site here: Marsden Swim School