Three metrics you should be monitoring on your website
Are your website analytics and metrics languishing in the ‘way too hard’ (and ‘way too boring’) area of your to-do list?
We’re standing here, hand on our hearts, promising you that not only is this article going to blow your mind in a ‘wow! That’s mega valuable’ way … but it’s going to be fun too.
“Fun metrics? Now I know you’re lying.” You say.
Okay, okay, we hear you.
But we promise this isn’t like that time your high school teacher promised that you’ll absolutely use those complex mathematical equations in the real world.
Thanks, Mr. Taylor. Not.
Instead, this is going to be one of the most valuable lessons ever for your website and business.
Like that time you learned to make the best choc fudge brownies.
Big promise, we know. But we’ll deliver. Just wait.
You ready for it?
A boring-free introduction to website metrics
So you know how you want more online customers?
Well, if you were a retail shop and you wanted more customers, you’d look at ways you could get more people through your doors.
When you’re an online business (or you’re offering your services/products online) and you want more customers, you need to look at ways to get more people through your digital doors. I.e. your website.
This flow of customers is called ‘web traffic’. Like foot traffic for a retail biz, but, web.
With us so far?
To repeat, for more online customers you need to increase your web traffic.
This comes down to marketing, advertising, promotions and partnerships as well as good SEO (search engine optimisation).
“Okay, cool, guys. And what do website metrics and analytics have to do with it?”
Great question. Website metrics and analytics are like internal investigators for your site. They hang out in the background and monitor stuff like how many people visit your site, what pages they visit, what they click, how long they’re there for ... honestly there are stacks of metrics available.
It’s basically like hiring somebody to pay attention to what people do when they visit your retail store.
Except these metrics are free.
Why website metrics are so valuable
By themselves, metrics don’t look that important, huh? After all, they’re just numbers. And if there’s anything Mr. Taylor taught you it’s that numbers are boring.
But … not these numbers! They’re interesting.
Website metrics can tell you things like …
- How many people hang out on your site every day
- Which day of the week you get the most web traffic
- Which time of day you get the most web traffic
- Whether you’re slowly getting more or less web traffic
- The demographics of the people that visit your site
- How long people hang out on your site for
- What pages they visit
Which then …
- Gives you a benchmark for increasing your web traffic
- Tells you the best day of the week to post new content
- Tells you the time zone and browsing habits of your audience
- Reveals whether your current marketing, advertising and content strategy is getting you results
- Shows whether your website is attracting your target market
- Reveals whether your website does a good job of convincing your audience to hang around
- Shows your most popular pages – and the information your audience really cares about
Bam. How non-boring is that?!
Potent business intelligence, at your fingertips (you can thank us later).
But before you drown in the sea of potential metrics and analytics at your disposal, here are three you should play with first.
Three beginner-friendly website metrics
1. Page views
This stat tells you the total number of visits your site has had during a specific time period.
Why it’s valuable: By monitoring your page views, you can track the performance of your marketing and advertising efforts.
2. Unique page views
This stat tells you how many people have visited your site during a specific time period.
Unique page views are usually lower than page views (because the same person may visit your site more than once).
Why it’s valuable: This metric can be cross-referenced with your page views metric to reveal the performance of your marketing and advertising efforts.
3. Time on site
This tells you how long your visitors hang out on your site before they leave.
Why it’s valuable: The time on site metric shows whether or not your site is ‘sticky’ (i.e. engaging, informative and able to capture your audience’s attention). This informs your web and digital strategy.
Which means … more traffic and more conversions!
So, where do you get these magical metrics?
Your best bet is Google Analytics. You can set up an account for your business and then link it with your site.
It’s free and … fun!
So, what do you think? Have we converted you into a metrics lover?